Small business mobile marketing may sound like an impractical strategy to improve a business. Why would a small business want to have anything to do to an unproven and relatively young market when it could be focusing on the main battles at hand? Actually, this exact same reason is what makes mobile marketing a great opportunity for companies that do not have that much resources. Small business mobile marketing is an exciting new way to reach out to new customers and improve your business performance. Here are some reasons why mobile marketing can be good for small businesses.
The primary reason why small business mobile marketing is a good idea is because of the sheer amount of mobile phone users today. In US alone, there are over 70 million US consumers who utilize their mobile phones regularly. Meanwhile 95% of new mobile phones that are sold nowadays have web browsing capability. In addition, in 2007, the majority of the 18-24 age group (47%) chose their mobile phones over their desktop and laptop computers as their most preferred consumer electronics. These figures undeniably show the trend towards mobile web usage. What small businesses can learn out of this is that they should establish themselves as early as now while mobile web is still young, since the competition is still not as tight.
There are a couple of methods on how a company can conduct a mobile marketing. One of the most popular ways to do this is through third party mobile applications. Your company doesn’t necessarily have to develop its own mobile app as you can simply tie up with other companies that already have significant visibility in mobile web, or capitalize on free mobile tools and websites that can help spread your brand to other people. For example, you can list your business on Google Maps and Yelp since they already have a huge amount of user base. Such mobile sites can help make your small business noticeable to other people. Another method that you can do is ad placement on popular phone applications. Of course, this will cost you money but if you choose the apps correctly, you may just hit the jackpot and make your brand popular on your intended market.